Let's talk Pack

Packaging is a very interesting area of design. If I wasn't so lazy, I'd do mock-up packs all day long. I mean, it's great : you combine the print work (pics, type and whatever)  AND the volume work to make a product. Possibilities are infinite. The only better thing I can think of are pop-up books, who combine pack AND book. Ultimate.

(All pics via TheDieline, pop-up book by Neiman Marcus)